From vision to value: The importance of value creation alongside strategy
Why value creation is the core of business
The strategy function has never been more influential. Increasingly embedded at the heart of executive decision-making, strategy teams are shaping not just where a business is going, but how it gets there. Yet in a landscape defined by economic uncertainty, digital disruption and shifting investor expectations, a clear strategic direction is no longer enough. Today’s leaders must demonstrate how their strategy creates real, measurable value — fast.
But what is value creation? Put simply, it involves identifying and implementing strategies that enhance a company's value, often by improving financial performance, operational efficiency and market positioning. Value creation is the outcome that proves a strategy is working — not just in theory, but in the market.
The evolution of strategic talent
This shift is particularly evident in the way strategy roles are being positioned and prioritised. Where once the focus was on defining long-term vision, firms are now hiring and promoting talent who can translate that vision into tangible outcomes. Strategy without execution is no longer enough. Leaders are expected to shape the opportunity and drive its execution in tandem.
As a result, the profile of successful strategy talent is evolving. Increasingly, firms are seeking individuals who combine intellectual rigour with commercial acumen — those who understand the P&L and can identify where, and how, value will be captured. There is growing demand for leaders who can mobilise cross-functional teams, partner with product and go-to-market teams and deliver transformation from within.
Rethinking the consulting proposition
For consulting firms, the implications are twofold. Internally, many are rethinking their own strategic hires, bringing in leaders who can drive sustainable value creation for the firm itself. Externally, clients are demanding more than a roadmap. They expect measurable business outcomes. This is pushing consultancies to reframe their propositions, investing in talent who can deliver strategy with execution baked in.
The new expectations for strategic leaders
What does this mean for senior leaders in the strategy space? First, it requires a mindset shift. Strategy can no longer sit in isolation — it must be a driver of value creation from day one. Second, it demands a broader skill set. Strategic thinkers must also be operators, capable of leading change, influencing stakeholders and making trade-offs in real time.
The firms that will win are those that move beyond theory. Strategy will always be critical, but its power lies in what it enables. In today’s environment, that means value delivered — not just defined.
Securing the talent behind successful strategy
At InX, we help businesses secure senior talent in strategy and consulting through executive search and interim management solutions. Our expert team understands the evolving demands of the sector, connecting clients with leaders who deliver transformation, commercial impact and long-term value.
With businesses navigating economic uncertainty, digital transformation and regulatory shifts, the demand for strategic thinkers who can drive change has never been higher. If you're looking to strengthen your leadership team, get in touch with us today.